Leading Operator:  MUV operates over 80 stores in the state of Florida and their parent company Verano Holdings accomplished $879M in revenue in 2024.

Tourism Hub & Ideal Demographic: Crystal River is known for several unique attractions most notably its eco-tourism. This feature entices retirees to make Crystal River home and benefits MUV as the Fla. retiree population happens to be large consumers of cannabis.

Neraby Development: Within one mile of MUV: 440 new apartments, Aldi, and Starbucks—completed or nearing completion in just the last six months.